Nikola Knezevic Industrial Design is a design studio focused mainly on research and development of advanced ideas and concepts. Nikola tries to implement innovation to every segment of product design and production, whether is it new aesthetics, technical or functional improvement. Most of our projects are conceptual studies of objects and products in a sphere of electronics, furniture, lighting, consumer products, objects from glass and ceramics… We strongly believe that competing on international design scene can give us a notion of who and what we are and many of his designs were awarded at most influential design competitions such as Braun Design Competition, LG Electronics Design Competition, Korea, IF Design, Hanover, ID Annual Design Competition, New York as well as at Japan Design Competition, Osaka. In several occasions Nikola Knezevic spent time in Japan studding and training in design discipline and working on projects for Sony, ITCarozzeria and developing his own objects related to electronics, furniture, lighting equipment and art concepts. Our client list also include HP, Toshiba, Polaroid, B&W, Korato, Buck.Recently Nikola was selected into best 100 designers of today by TASCHEN design editors Peter and Charlotte Fiell and several of his designs are printed in their latest book on industrial design called Design Now!
From the beginning of conscious existence, by shaping his surroundings, man has actually been shaping himself. As a result of his striving to explore and adjust, reform of the human environment became a faster process of evolution that is now running in both directions. Design is a creative act where all the creative potentials are focused on finding out about a specific need and ways for its satisfaction. To solve problems, the designer must be aware of and well acquainted with the multiple functional aspects of the object he is dealing with. Although industrial design leans and depends on industry and technology, it is increasingly becoming a tool for strong artistic expression as well as a stage for experimenting with diverse concepts and ideas. Multiplicity and accessibility of different production techniques open endless possibilities for sending out personal messages through a functional object, which thus becomes much more than just an object in space or a useful piece of material. Through that product the message becomes clearer, evolving to such a dominant force that it often blurs and obscures the main function. Complete interactivity between man and object provides us with the unique experience of feeling it with all our senses, and it thus becomes the ultimate art form.